A safe campaign link workflow with U2M

Build a campaign destination with understandable UTM labels, shorten it with U2M, test the redirect, and share only the public short URL.

Prepare and verify the destination

  1. Open the final HTTPS destination and confirm that the page works on mobile and desktop.
  2. Add only the campaign parameters needed for your reporting workflow.
  3. Create the U2M link and test the redirect before publishing it.

Use non-sensitive labels

Campaign labels can be included in click metadata. Use channel and campaign names, not email addresses, account identifiers, secrets, or personal data.

Review the appropriate results

Use public aggregate statistics for general platform activity. Use the individual token dashboard only when you hold the token, or the authenticated dashboard for links owned by your account.

Related U2M resources